A standardized sales process makes it easier for your team to stay on top of their tasks and ensures that each lead is handled correctly.
A quality pipeline management tool will give leaders a panoramic view of their sales activities, identifying and resolving bottlenecks hindering progress. It will also help them make more accurate forecasts and boost sales velocity further.
CRM
The sales pipeline requires systematic planning to attract, convert, and close suitable leads. The tools sales teams use are significant in managing this process effectively and efficiently. They help automate various tasks, track performance metrics, and provide insight into customer behavior.
CRM is one of the most valuable pipeline management tools for sales. The best CRM for sales pipeline management can help you build stronger customer relationships, ensure every lead is nurtured through all stages of the buying journey, and boost your revenue growth.
Some top CRMs for sales pipeline management are known for their ability to integrate with third-party apps, customize workflows, and provide intelligent reporting. It also offers a visual sales pipeline and live revenue forecasting. It is also famous for its deal rotting cues that notify salespeople of cold or dead opportunities.
Another great CRM that offers multiple sales pipelines. This makes having a different sales process for each product or service possible. It also offers contact management, analytics, and other sales tools.
A pipeline management tool that provides lead enrichment, prospecting, and social selling tools for sales professionals. Its flagship product is the LinkedIn email finder, which helps users find contact information, decision-maker emails, and company data when prospecting on LinkedIn. It also provides several pipeline management features, including email automation, autoresponders, and marketing campaign creation.
Email Marketing
Various email marketing pipeline management tools provide a variety of features. They are ideal for salespeople and marketers to help streamline processes and improve their close rate. Using these tools, they can also get more insights about their leads and customers, leading to more conversions and revenue generation.
Some of the top pipeline management tools offer a variety of features for your business needs, including sales intelligence, lead scoring, automated marketing campaigns, and customer service tools. They can also integrate with other tools and automate their tasks, which will help you save time and money.
With the right pipeline management software, you can create a custom sales funnel tailored to your company’s unique sales process and make better decisions about which leads will most likely convert into customers. It also helps you track your sales and predict future revenues, ensuring your team is on the right path to success.
For example, Pipedrive offers a customizable and intuitive dashboard interface that makes it easy for teams to view their progress and take action. Moreover, it can help you plan your pipeline by visually representing your deals. Many big companies like Amazon, Skyscanner, TNW, Vimeo, and REMAX use it.
Automation
Automating tasks frees up your team’s time on strategic planning and building customer relationships. It also helps reduce errors, improve productivity, and boosts team morale. Automating processes requires much upfront work, but the results are well worth it. The key to success is to start with a small pilot project and then scale up. Start with the most critical, high-impact activities that could be done in less time than manual methods.
This can be a simple task like emailing new leads or something more complex, such as scheduling meetings and follow-ups. Choosing the right software is critical, as is appropriately training your team on how to use the tool. It’s also essential to set clear goals for automation, such as reducing processing times or increasing efficiency.
Sales pipeline tools can benefit your business, and the best ones have a user-friendly interface that can be adapted to your workflows. There are multiple options to choose from, but we recommend Cognism. This sales intelligence platform delivers accurate account, contact information, and sales trigger data for all industries across the globe. This is coupled with a robust manual and automated B2B email and phone number sourcing and verification service, ensuring GDPR and CCPA compliance.
Integrating with CRMs and other sales pipeline management tools is also easy. Another popular option is Pipedrive, which allows you to visualize your sales pipeline and customize the different stages of the sales process. This tool is also known for its deal rotting cues, which notify you when a lead has gone cold or inactive so you can alter your approach.
Social Media
Social media (SM) is a user-driven online communication platform that facilitates the diffusion of compelling content and conversation to a broader audience. SM has been a growing trend in digital marketing and can be an effective tool to drive traffic, leads, and brand awareness for businesses. However, SM has risks and can lead to adverse outcomes when misused.
A pipeline management tool can help you maximize your social media efforts and stay on track with your sales goals. A good one will be customizable to your needs, offer flexible data visualization, and be affordable.
A popular pipeline software is Pipedrive, which offers a simple and intuitive interface and clear accountability between team members. Its features include sales pipeline management, contact management, email integration and automation, and CRM reporting. It also visually represents deals throughout the sales process, with options for filtering, dragging, and dropping opportunities to different stages. Additionally, the platform has a feature known as “deal rotting” that allows users to identify stagnant or dead opportunities.
Another pipeline software to consider is Streak, which integrates with Gmail and allows users to manage leads directly from their inboxes at every sales funnel stage. It has a free version and paid plans starting at $169 per month for one user.
