Instagram is a dynamic and valuable social media platform for showing content, connecting with your target audience, and establishing meaningful relationships. Every brand focuses on implementing effective strategies to improve reach while also creating the best content that resonates with the target audience. However, Instagram, being a visual platform, also considers the type of visuals you choose to present information. One visual content that has gained high importance is Appealing Infographics. It is the most innovative and reliable way to deliver complex information and messages to your audience in a visual format. They make boring and complex data engaging, appealing, and easy to read and understand, which attracts your audience’s interest and boost engagement. Therefore, to help you harness the full potential of infographics, in this blog, we will shed light on what Instagram infographics are and provide quick design tips to create shareable infographics for Instagram.
What is an Instagram Infographic?
Instagram Infographic is a visual representation of complex information in an easy, readable, and appealing manner. The Instagram infographic is specially designed for the Instagram platform, considering the specifications like dimensions, size, pixels, content format, etc. An infographic is a combination of text, figures, images, icons, graphics, charts, illustrations, maps, bars, elements, and white space that makes a perfect picture to convey your message or tell a story in a visually engaging and appealing way.
An infographic is the ideal visual content format to present a broad range of topics, including how to guides, step-by-step guides, benefits of products/services, educational content, statistics and factual data, informational lists, sales or discount banners, invitation cards, and many more. It offers various benefits like visual appeal, increased engagement, high information retention, shareability, brand awareness, traffic, etc. If you seek immediate Instagram likes, consider purchasing them from a reputable website with positive customer reviews.
Quick Design Tips Creating Shareable Infographics for Instagram
Whether you are a blogger, marketer, influencer, or brand, creating appealing and user-friendly infographics is not difficult when the right strategies and creative knowledge are used. Check out some quick design tips for creating shareable infographics.
Select a Relevant Topic
Your audience won’t check an infographic just because it is visually appealing. It is critical that infographics should include important, valuable, and relevant information that resonates with your target audience and provides value. The topic should be relevant to the niche and must be written after in-depth research and market analysis. Make sure that the images are related to your main topic and are not just a piece of creativity.
Use High-Quality Templates
If you are not a professional graphic designer, it’s always best to choose a readymade high-quality template with Instagram infographic dimensions and size. Ensure that the template has cohesive color, a clean and modern design, and a visually appealing theme that resonates with your niche and content. The template should be relevant to your target audience, brand aesthetic value, and content.
Choose a Decent Background
After choosing the main template, customize the background according to your brand’s color scheme, content, and other requirements. Choose a relevant background, whether it is solid color, gradient, image, graph, pattern, texture, etc., according to your niche and stick to a clean layout. Keep the background simple and decluttered in order to convey the information clearly and quickly.
Write Eye-Catching Headlines
The first thing a viewer notices about your infographic is its title/headline. Therefore, to catch attention and drive engagement, use eye-catchy headlines with a captivating hook that mention your audience’s pain points, evoke emotion, and create intrigue. The headline should be crisp and to the point, written in larger font size and different color from the text, relevant to the topic, and able to capture the audience’s interest while scrolling. You can even use numbers in the heading to make it more engaging.
Use Elegant Colors
According to your niche, choose a color scheme that attracts attention and must align with your brand. Choose an elegant and sophisticated color scheme to keep the infographic looking professional and decent. Moreover, make sure to use a light background and contrasting text colors to highlight the important information and make it readable and eye-catching. Avoid bright colors like neon colors that can cause stress in the eyes and make your audience skip the infographic.
Add Visual Content
Visual content like images, icons, graphs, bars, illustrations, animations, elements, stickers, pictograms, etc., complement your content and improve your infographic’s visual attractiveness. Such visual content makes infographics stand out from the crowd, captures viewers’ attention, and encourages them to engage with the post. You can use pictures, icons, and other elements to add visual interest and make information easy to understand and retain. Besides every other visual content, make sure to add your brand’s logo in any corner to establish your authority and credibility and raise brand awareness.
Choose Simple Fonts
Content is an important part of any infographic, and it is crucial that it must be clear and easy to read. Therefore, avoid choosing creative and fancy fonts that are difficult to read and understand. Instead, go for Sans-serif fonts like Arial, Toroka, or Helvetica that are simple, decent, and easily readable for your audience. Moreover, stick to just two font families – one for the heading and one for the content, as using too many different fonts can make the infographic cluttered and confusing.
Add Creative and Researched Content
Aside from the primary headline, subheadlines and descriptions of them are also important aspects of an infographic. Based on your main headline, create 5-6 subheadings and add 2-3 lines of description in each subheading to educate the audience about the topic. When creating an infographic, be careful not to overcrowd it with text and make it cluttered. Instead, maintain a safe balance of text, graphics, and white space. White space is crucial to maintaining readability and letting the information breathe.
Add Call to Action
Lastly, make sure to add the actionable CTA in the infographic to encourage people to do what exactly you want and drive engagement. You can use any CTA as per your infographic purpose, like – visit our profile, visit our website, share our post, don’t forget to like and comment, hit the follow button, ask your queries, visit the product page, purchase the product, or anything else.
Conclusion
In conclusion, we can say that infographics are a creative and effective way to present a lot of information in a concise manner with the help of text, images, and elements. However, without creativity, an infographic is also a piece of text-based information. We have discussed some important design tips to create a visually appealing, attractive, and highly shareable infographic that people can love and understand. So, use the mentioned design tips and create a beautiful infographic that can attract new traffic, boost engagement, and enhance brand awareness
